A Digital Health Check is a free website audit that scans your online presence — your website, your AI-search readiness and your local listings — and scores each one so you know exactly where you’re winning or losing customers. It turns “my website looks fine” into a clear number and a prioritised action plan, in about 30 seconds.

You’ve got a website. Maybe a Facebook page, a Google listing, a few reviews. On the surface, everything looks fine. But here’s the question most small business owners can’t answer: how is your business actually performing online — and where are you quietly losing customers? A Digital Health Check is built to answer exactly that — no jargon, no guesswork.

What is a Digital Health Check?

A Digital Health Check is a free, automated scan of your business’s entire digital footprint. Instead of checking one thing in isolation — like your website speed or your Google ranking — it looks at everything a potential customer (and every search engine) sees, and rolls it into a single Digital Health Score.

Think of it like a check-up at the doctor. Individually, you might feel fine. But the full report shows the things you’d never spot on your own: the page that loads too slowly, the security gap, the 12 directories you’re not listed on. Once you can see it, you can fix it.

The three areas your score measures

Your overall score is built from three distinct pillars. Each one answers a different question about how findable and credible your business is.

1. Website Analysis

This is the health of your site itself — the foundation everything else sits on. The check grades your performance (loading speed), SEO, accessibility, security, mobile-friendliness, GDPR compliance and even spelling and content quality. A site that scores well here loads fast, ranks better, and gives visitors a reason to stay. A site that scores 40–50% is leaking trust — and customers — without you ever knowing. (If SEO is your weak spot, our AI SEO service tackles it directly.)

2. AI Search Readiness

Fewer people are typing questions into Google. They’re asking an AI assistant instead: “What’s a good hairdresser near me?” This pillar measures whether AI tools can actually find, understand and recommend your business — checking things like your structured business data, your FAQ content and your site architecture. If AI can’t read you, it can’t recommend you. This is the newest — and fastest-growing — reason businesses become invisible. (We cover it in depth in Why Your Business Might Be Invisible to AI Assistants.)

3. Local Presence

This is where most small businesses get the biggest shock. The check looks at your presence across up to 13 key directories — Google, Bing, Facebook, Cylex, Yelp-style listings and more — plus how accurate and consistent your details are, and how many reviews you have. Many businesses score close to 0/13. Every missing or inconsistent listing is a customer who searched, didn’t find you, and went to a competitor instead. (Our Business Listings service fixes this across every directory at once — here’s why consistent local listings matter.)

What does your score actually mean?

Your Digital Health Score is a percentage — but the real value is in the breakdown. A “57% – Needs Improvement” isn’t a grade to feel bad about; it’s a map. It tells you, in order of priority, where a small fix delivers the biggest gain. Maybe your website is solid but you’re invisible locally. Maybe your listings are fine but your site is slow and insecure. Two businesses can score the same and need completely different action plans.

That’s why the score comes with personalised recommendations — so you’re not left with a number, you’re left with a to-do list.

Why “it looks fine to me” isn’t enough

Here’s the trap: your website looks fine to you because you already know your business. You know the phone number, you know what you sell, you can find your own page. Your customers don’t have that head start. They judge you in seconds on speed, on reviews, on whether your details match everywhere they look — and they judge silently. There’s no notification when someone bounces.

A Digital Health Check replaces “it looks fine” with facts. And facts are something you can improve.

How to get your Digital Health Score

Getting your score takes less time than reading this article. You fill in a short form, and you receive a full report covering your local SEO, online visibility, listings accuracy, reviews, website SEO, security, GDPR compliance and more — plus tailored tips to improve each one. From there, our team can walk you through your results and help you close the gaps that matter most.

Your online presence is either working for you or quietly working against you. The only way to know which — is to check.

Ready to see your score? Start your free Digital Health Check today.