Advertising
Get in front of customers actively searching for your products and services with our SEA packages. Our experts will create and manage campaigns that deliver results for your business.
At Online Essentials, we are dedicated to driving immediate results and maximising your return on investment with our SEA packages. Here’s how our progress ensures your advertising success:
Proven Impact
Our SEA strategies have significantly boosted visibility, increased traffic, and driven conversions for numerous businesses through highly targeted ad campaigns.
Thorough Optimisation
Our packages include ongoing optimisation, ensuring your advertising budget is used efficiently and your campaigns continuously improve for optimal performance.
Clear Reporting
Receive regular, detailed reports on your SEA performance. Get clear insights and actionable data to track progress and refine your strategy.
Tailored Strategies
We ensure our SEA packages align with your unique business needs and goals, delivering impactful and targeted advertising that delivers results.
Dedication to Excellence
Our aim is to deliver measurable results that help your business excel in the digital space, from increasing visibility to driving conversions.
Reach your target audience with precision through our expertly managed SEA packages. Boost your online visibility, drive traffic, and get new customers with tailored search engine advertising campaigns.
Online advertising involves promoting your products or services across digital platforms like Google, Facebook, and other websites. It helps increase visibility, drive targeted traffic, and generate leads quickly.
Unlike traditional marketing, online advertising allows for precise targeting, real-time analytics, and budget flexibility. You can reach specific audiences based on demographics, interests, and search behaviour.
Yes, we specialise in search engine advertising through platforms like Google Ads and Bing. These campaigns target users actively searching for your products or services, improving your chance of conversion.
The Online Advertising plan can be purchased by anyone with a website. You do not need to have a Online Essentials website.
Search engine advertising can deliver results within days of launching a campaign, especially when targeting high-intent keywords. Our team continuously optimises your ads for performance and value.
Online Advertising uses search engine marketing (SEM) tools like Google Ads and Microsoft Advertising, and also offers advertising on Facebook and Instagram. It targets keywords in a specific region and demographic. Unlike traditional methods, your marketing spend is only used when someone clicks on your ad.
For SEM, you bid for keywords and a region. When a potential customer searches with your keywords, your ad appears at the top of results. You pay only for clicks. Competitor bids influence keyword cost. We work with you to select the right keywords and platforms. Facebook ads target users based on location, demographic, and interests.
Online advertising gives you more control over your message in search results, allows you to boost ranking for underperforming keywords, and meets customer expectation to find results at the very top of the search page.
Based on experience with similar campaigns, we will recommend a split and work with you to determine the best allocation of your marketing spend across the various service providers.
Once set up by the client manager, it can take up to 2 business days for approval by Google, Bing, and Facebook.
You must let us know if you make changes to your website as this can have a negative impact on the performance of the advertising campaign.
We bundle the Online Search Ranking and Online Advertising plans together and increase the marketing spend in the advertising campaign from $180 to $250 incl GST per month.
An ad is made up of: Title (two lines of blue copy), URL, Telephone Number, Description, and Sitelinks (shortcuts to specific pages).
A Facebook ad includes: Logo, Business Name, Body Copy (max 125 character), Image, Headline (max 25 character), Newsfeed Link Description (max 30 character), and a Button that links to your website.
Our client managers will guide you on image selection, and our service includes the option to use images from our vast image library that meet Facebook’s guidelines.
Your online advertising budget depends on your industry, goals, and competition. We can tailor a plan that suits your business needs and delivers measurable ROI.
You will not be charged any fees for cancelling your service, only pay the full monthly fee and any charges owing for that month. Any remaining marketing budget on your Online Advertising plan or Online Marketing Performance plan will be spent the following month or as requested by yourself.
Of the Online Advertising $299 plan, $180 incl GST is allocated to advertising across Google, Bing and Facebook. You can purchase additional marketing spend in blocks of $50, of which $33 will go to the marketing spend.
The included marketing budget is a good starting point. However, depending on your advertising needs, you may be advised to increase your spend (average successful campaign is $500-$800/month). Your budget is only spent when the ad is clicked and unused budget rolls over. You can top up your spend at any time.
We provide a monthly email report with traffic, clicks, and source information. You can also view daily traffic via the Online Essentials MyDashboard.
We monitor your campaign with technical spot checks on Day 3, performance checks against forecast on Day 15 (with modifications if needed), a review of month 1 performance data on Day 30, and ongoing optimisation from Day 60.
It’s impossible for any company to guarantee the volumes of clicks or leads you’ll receive from an advertising campaign. Advertising on Google, Bing, and Facebook is a live auction in which the competition for consumers attention is changing on a minute by minute basis. Because of this, clicks and lead volumes will change on a daily basis.
This can be found on this Google support page. It covers transparency requirements, prohibited practices, and more.
Online advertising involves promoting your products or services across digital platforms like Google, Facebook, and other websites. It helps increase visibility, drive targeted traffic, and generate leads quickly.
Unlike traditional marketing, online advertising allows for precise targeting, real-time analytics, and budget flexibility. You can reach specific audiences based on demographics, interests, and search behaviour.
The SEA plan can be purchased by anyone with a website. You don’t need to have an Online Essentials website.
Our experienced digital experts, together with our state-of-the-art advertising technology, help ensure the best return on your marketing spend and let you focus on running your business.
SEA uses tools like Google Ads to promote your business online, targeting specific keywords and regions. It also offers advertising on Facebook and Instagram. Your budget is only used when someone clicks your ad.
You bid on keywords and a region. Your ad appears at the top of search results. Competition affects cost. We help you choose the right keywords and platforms. For social ads, targeting is based on demographics and interests.
With SEA, you control the message that appears (unlike organic results). We optimize keywords that perform poorly organically, and customers expect to see results at the top.
Based on our experience, we’ll recommend a split and work with you to determine the best allocation.
Once set up, it can take up to 2 business days to be approved by Google, Bing, or Facebook.
We monitor it through milestones: Day 1 (running check), Day 3 (technical checks), Day 15 (performance check/adjustment), Day 30 (month-1 review), Day 60 (ongoing optimisation).
Please let us know when you make changes, as this can negatively affect SEA campaign performance.
Yes, we specialise in search engine advertising through platforms like Google Ads and Bing. These campaigns target users actively searching for your products or services, improving your chance of conversion.
Your online advertising budget depends on your industry, goals, and competition. We can tailor a plan that suits your business needs and delivers measurable ROI.
A Facebook ad consists of several components: Logo, Business Name, Body Copy, Image, Headline, Newsfeed Link Description, and Button.
If you don’t have high-quality images, our service includes access to a large image library that meets Facebook’s guidelines.
Search engine advertising can deliver results within days of launching a campaign, especially when targeting high-intent keywords. Our team continuously optimises your ads for performance and value.
We can’t guarantee the #1 position, but we optimize the SEA budget to help you reach the right audience.
You can find this on this Google support page. It covers transparency requirements, prohibited practices, and more.
Search engine advertising can deliver results within days of launching a campaign, especially when targeting high-intent keywords. Our team continuously optimises your ads for performance and value.
Amsterdam
Global Headquarters
Jacob Bontiusplaats 9, 1018 LL – Amsterdam, Netherlands
Melbourne
Australian office
Level 6, 303 Collins Street, Melbourne – 3000, Australia
Online Packages
Resources
Subscribe to our newsletter
English English 
Belgium
French
IF YOU ARE A CURRENT TELENET CUSTOMER AND ARE VISITING OUR SITE IN CONNECTION WITH THE TRANSFER OF YOUR CONTRACT TO ONLINE ESSENTIALS BY SPOTZER DIGITAL, PLEASE READ ON:
As of October 31, your website services will be transferred from Telenet to Online Essentials. Nothing will change for your website: it will remain online without interruption and you can continue to count on the same reliable support as before. The only change is that from that date onwards, you will receive your invoices directly from Online Essentials. You will receive clear instructions by email on how to update your payment details. Until then, you do not need to take any action yourself.
Below you will find answers to the most frequently asked questions about this transition.
Your website will remain online as usual. There will be no interruptions or changes to the content. You will receive the same service, only directly from Online Essentials instead of Telenet.
Your website will remain online automatically. In November, you will receive an email with instructions on how to update your payment details so that payments are made directly to Online Essentials. Until then, you do not need to take any action.
There is actually no difference. Telenet already worked with the Online Essentials by Spotzer Digital team to provide the websites and support you know today. Your service will continue as before, usually even with the same support team. Online Essentials by Spotzer Digital will simply take over all obligations from your current contract.
No. As long as you update your payment details and pay your invoices to Online Essentials, your website will remain available without any interruption.
No. Telenet and Online Essentials by Spotzer Digital have ensured that your package and price will remain unchanged.
From October 31, you will receive your invoice directly from Online Essentials by Spotzer Digital. The amount for your website services will remain the same.